VERIZON’S RUN THE PLAYLIST
Role: Experiential Producer
Date: February 10, 2024
Location: Jimmy Kimmel's Comedy Club - Las Vegas, Nevada
Client: Verizon
What better way to get excited for the big game than to attend the most exciting party on The Strip? As a culmination of our season long collaboration with Verizon and Apple Music, Run The Playlist Live was an immersive look into the way not only athletes, but some of the world’s biggest musicians get ready to take the field. Featuring Grammy winner Anderson .Paak, Football Hall of Famer Ed Reed, Grammy nominee Tobe Nwigwe and other NFL superstars, Run The Playlist Live combined a concert, aux cord jam session, and pre-game locker-room festivities into an unforgettable party leading up to football’s biggest game. The best part? The entire thing was broadcast live to Verizon’s entire community through their Youtube Platform.
This experience was produced for The SpringHill Company.