PLEASE DO TOUCH THE ART
Role: Executive Producer
Date: December 8, 2023
Location: Billionaire Boy’s Club - Miami, Florida
Client: SpringHill
Instead of telling art lovers to step away from the art, SpringHill subverted the entire art scene by bringing art to life for Art Basel’s hottest party. With a live performance from Rick Ross, five visual artists activating live within the space, cocktails and bites celebrating Miami’s cultural heritage, and art making stations for audiences to flex their creative muscles, Please Do Touch The Art was a night where audiences were asked to break the rules and engage with art in ways not possible anywhere else at the festival. The experience coincided with the launch of SpringHill’s second annual edition of The Program, a magazine focused on up-and-coming artists from all mediums and the issue’s cover star Hebru Brantley. To top it off, SpringHill collaborated with Billionaire Boys Club to drop a limited edition shirt celebrating Hebru and his impact on art. You simply had to be there to experience it.
This experience was produced for The SpringHill Company.