COCA COLA MOVE WITH ROSALIA

When a global icon like Coca-Cola joins forces with a cultural powerhouse like Rosalía, the result is more than a campaign, it’s a moment that transcends music, fashion, and fandom. To mark the release of Rosalía’s first English-language single and her limited-edition Coca-Cola Creation, Move, audiences were invited into a fully realized world built to celebrate transformation, creativity, and self-expression.

Set in the heart of Manhattan, the experience reimagined the traditional product launch as a living museum feautirngan interactive playground of custom merchandise, digital avatars, and Rosalía-inspired motorcycle collectives, each element reflecting her fearless artistic identity. Guests moved through sensory rooms that pulsed with color, rhythm, and motion, culminating in an electrifying atmosphere that blurred the line between fan experience and contemporary art installation.

The night reached its peak with an unforgettable live performance: Rosalía’s first-ever rendition of her hit single “LLYLM”. The performance became the foundation for the first Coca-Cola content piece of its kind, merging music, technology, and storytelling into one cinematic celebration. More than a launch, the event embodied the spirit of collaboration itself: a bold fusion of brand and artist that invited the world to move, feel, and create without limits.

This experience was produced for VMLY&R Commerce.