MLB Juneteenth celebration
Role: Executive Producer - Experiential
Date: June 19, 2024
Location: Rickwood Field - Birmingham, Alabama
Client: Major League Baseball
BARNSTORM BIRMINGHAM, MLB’s landmark Juneteenth celebration at America’s oldest ballpark, Rickwood Field, honored the enduring legacy of the Negro Leagues through a dynamic fusion of sports, culture, and entertainment. At the heart of the event was the UNINTERRUPTED Fam Jam, a high-energy celebrity softball game featuring icons like Barry Bonds, Derek Jeter, David Ortiz, and Alex Rodriguez, followed by an electrifying performance from Metro Boomin. As Experiential Lead at UNINTERRUPTED, the production seamlessly integrated historical tribute with contemporary entertainment, creating a powerful and immersive experience that celebrated Juneteenth’s significance in baseball and beyond.
This experience was produced for The SpringHill Company.