AIRBNB ORIGINALS
Role: Global Production Lead
Date: April - October 2025
Location: Los Angeles, Mexico City, Seoul, Tokyo, New York, London
Client: Airbnb
In less than 200 days, a global team produced 340 experiences celebrating the most iconic people in the world. Whether it was learning the art of ballet with the Royal Ballet’s prima ballerina Francesca Hayward, discovering the joy of pan dulce with Elena Reygadas, or taking part in an intimate concert and crafting session with Olivia Marsh, Airbnb Originals went far beyond what’s expected from a travel brand. White glove service, 360° experience design and the most compelling voices in a multitude of fields came together to create a campaign unlike anything ever seen before. Our Airbnb Originals were featured in Vogue Mexico and Architectural Digest and were attended by celebrities and thousands of paying guests across three continents.
A team of over 20 across four continents turned a radical idea into a living, breathing network of experiences. Working across time zones and languages, the team built a production ecosystem capable of scaling craftsmanship without losing intimacy. Each market tapped into its own creative community while maintaining a shared vision rooted in storytelling, hospitality, and human connection. From concept development to on-site execution, every detail was choreographed with precision: custom sets, cinematic lighting, scent and sound design, localized menus, and collectible design objects made each experience distinct yet unmistakably part of the same world. The result was a global creative movement redefining what travel, culture, and brand experience could look like when built with care and imagination.
This campaign was produced for CAPE Global.