BEATS, CLEATS & EATS 2022
Role: Lead Producer
Date: August 9 & 10, 2022
Location: Allianz Field - St. Paul, Minnesota
Client: The Coca Cola Company
For MLS All Star Game 2022, Coca Cola hosted Beats, Cleats & Eats, a two day event featuring a multitude of activities for fans. With nearly 10,000 attendees over the course of the two days, Beats, Cleats & Eats was the largest event inside of the official MLS Soccer Celebration. Main stage programming included performances by Tinashe and Nur-D, live podcasts from MLS All Star Today, soccer trivia and a paint battle led by Secret Walls. Within the event, attendees were able to take part in a Coca Cola Locker Room experience, an E-Gaming cube featuring FIFA PS5 Games, and partner activations by Kellogg’s and BodyArmor.
The activation was the debut of Coca Cola Dreamworld flavors.
This activation was produced for VMLY&R Commerce.