THE SHOP GROOMING POP UP NYC
Role: Executive Producer
Date: March 27, 2024
Location: New York City, New York
Client: The Shop
When you’re launching a men’s grooming line built for the everyday man, you have to meet the everyday man where he is. Celebrating our first mass marketed consumer product good, our launch for The Shop Men’s Grooming Line was a multi-sensorial exploration of the brand’s inaugural seven SKUs. For the first time, audiences were able to try the product, watch barbers use it during live haircuts, and receive a complimentary gift to store the product inside of. Finally, it was time for our audience to #BeTheFace and step into our live content studio to create bespoke videos where they transformed into the brand’s newest spokespeople.
This experience was produced for The SpringHill Company.